TikTok is one of the most popular social networks of the moment, with application available for Android and iPhone (iOS). According to SensorTower consultancy, the video and voice-over app was the fourth most downloaded in the second quarter of 2019, surpassing the 1 billion mark. Therefore, getting followers and fans in the app can be increasingly important to achieving success as a digital influencer.
If you want to walk the path to be one to influence, the tips below on how to increase your popularity on TikTok will help. Follow these 10 steps and patiently wait for your platform numbers to increase.
TikTok: See the best tips for using today's social network
TikTok has already passed the 1 billion mark of installs on Android and iPhone (iOS) phones Photo: Release / TikTok
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1. Post original content
Posting original content is the golden rule to get followers on any platform, and on TikTok would be no different. Create videos like everyone else is making the shortest way for you to get lost in the crowd. To stand out, I need to innovate somehow.
Like TikTok full of music dubbing clips, a little escape from this format can be a way out. Tutorials or demonstrations of makeup skills, humor skits, drawing designs, and other content that show off a special talent are just a few possibilities to try to stand out in the social network.
Post videos with original content fundamental to stand out on TikTok Photo: Reproduction / Raquel Freire
2. Post every day
Constant activity another key element to success. Post videos daily or at least once every two days. This way, your profile will be more easily found by new followers, while the people who follow you will be loyal.
3. Fill in your full profile
An attractive profile is also essential for followers to do so, and it is essential to fill in all available fields. The profile picture and the username are, of course, the fields that require the most attention. Put a good image, preferably professional quality, and create a user name that is easy to remember.
Also, connect your Instagram and YouTube accounts, which will make the flow of other platforms help move your TikTok account. Also be sure to add a description so that community members can get to know you better.
Complete your TikTok profile to attract more followers Photo: Reproduction / Raquel Freire
4. Interact with your followers
Paying attention to followers is a great way to attract more people and maintain a captive fan base. Interact with your audience by liking and responding to comments. Show that you are open to criticism and suggestions, which makes people feel like building your profile with you.
It's important to use hashtags in publications. As with other networks, only tags will give visibility to your post, allowing it to be found by other users. But not just typing anything after the "#" must use good hashtags for your video to have a good range.
TikTok itself indicates how many uses a word has, which is a strong indicator of the popularity of a hashtag. However, if you use a term that everyone else is using as well, it is more likely that your content will go short in the sea of videos with that keyword.
A tip to discover good hashtags is to use a tool of its own, such as HashTest – Realtime Hashtag Testing. Although the tutorial is focused on Instagram, the extensive works perfectly for TikTok.
Another way to leverage your publications with the help of hashtags participate in the challenges of TikTok. The social network has an entire tab dedicated to them, greatly increasing the chances of you appearing among the highlights.
Taking part in TikTok challenges can put your videos on the spotlight for other users. Photo: Playback / Raquel Freire
7. Take note of popular profiles
Creating original content does not mean that you cannot be inspired and learn from other users. A good source of inspiration is the "For you" tab, which highlights clips that TikTok finds most interesting according to your profile.
These creations always have thousands of likes and hundreds of comments, and navigating through them can give you a hint of what works on the platform. The key here is to capture aspects that make successful video good lighting, hashtags, form of interaction with followers, and apply in their own original production.
TikTok has its reasons in Musical.ly, and this vocation was not abandoned in the transition. The application has a huge catalog of songs, from various music styles. When creating a video, tap "Add a sound" and select your preferred track. For ease of choice, the platform indicates what is currently "pumping".
Another way to incorporate music by tapping the vinyl button on clips of other users. So if you like a track and want to put it on your own, just follow this step.
Using popular music on your TikTok videos can increase popularity of Photo: Playback / Raquel Freire clips.
9. Duet with other users.
Dueling with other users is a way to increase your fan base on TikTok. In addition to producing a fun result, followers of both profiles will see the content, and a good portion of these people may end up following your account.
Most effective to collaborate with someone who has a similar amount of followers. As your number of fans grows, look for profiles with a larger audience.
10. Improve video quality
Any smartphone camera serves to film the videos that will be posted on TikTok. However, professional equipment makes all the difference so that you stand out and get the followers you want.
Likewise, knowing how to operate a professional camera and applying post-production and editing effects are what will ensure an even more interesting look to your footage.
Via Tech Junkie and MakeUseOf
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