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TikTok hits monthly downloads record and starts testing ads | Social networks

The TikTok video dubbing app reached 75 million downloads on its platform in December 2018 and set a record for monthly installments. The increase was 275% compared to the same period of 2017. The survey was made by Store Intelligence, Sensor Tower software, which offers apps market analysis. Remember that the platform reached the list of the most downloaded in the United States in October, with 130 million active users, and ahead of Instagram and Facebook.

Available for Android and iPhone (iOS) phones, the tool developed by Chinese ByteDance has also begun testing ads on content published from January 26th.

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TikTok voice-over app hits young Asian people Photo: Reproduo / Thayanne PortoTikTok voice-over app hits young Asian people Photo: Reproduo / Thayanne Porto

TikTok voice-over app hits young Asian people Photo: Reproduo / Thayanne Porto

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Users of the service could already see advertisements from GrubHub, the food delivery app, for five seconds. Those who prefer can skip the broadcast on an exit button in the upper corner of the screen. So far, TikTok only monetized by brokering financial transactions between users. For example, when someone sends an amount of money to an app celebrity.

This space dedicated to advertisers can be an opportunity for companies looking to get closer to the young audience engaged with the app. This is because these were responsible for the historical growth in late 2018 with emphasis on India. The country contributed 27% of the downloads made between December 2017 and December 2018, during which time the total number jumped from 1.3 to 32.3 million.

TikTok beats monthly downloads record and starts testing ads Photo: Release / TikTokTikTok beats monthly downloads record and starts testing ads Photo: Release / TikTok

TikTok beats monthly downloads record and starts testing ads Photo: Release / TikTok

In the wake of the service's popularity, TikTok revenue increased 253% more than double the same period of 2017, reflected in the $ 6 million spent within the platform. Currently, the goal is to expand profit opportunities with ads that would reach an estimated audience of 500 million active users per month.

However, the efforts go against a number of polemics that have involved TikTok in recent months. One of the most worrying came from India, the growth pole of the tool. The government of the Asian country has advanced a law capable of restricting the videos posted on the platform and the moderation will be borne by the platform's developers. The intention to curb sensitive content such as violence or to disseminate false information to the extent is part of a series of actions to prevent fake news.

Via SensorTower and DigiDay

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