Threads, Instagram's new private chat app, accumulates a lower than expected number of downloads after launch. In one week, about 220,000 people downloaded the app on Android and iPhone (iOS), equivalent to just 0.1% of the estimated total monthly active users on the social network. The data were collected by the Apptopia monitor and initially released by the Business Insider website.
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The worst result so far for an application developed by Instagram. Within seven days of being available for download in June 2018, the IGTV app had 1.5 million hits, more than six times the number reached by Threads. Already Boomerang, launched four years ago, has attracted 2.8 million users worldwide.
Threads for Instagram has low download volume one week after release Photo: Pedro Vital / dnetc
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Possible reasons include the strong similarity of the app to Snapchat. The messenger lets you share text, photos and videos and brings a camera mode with shortcuts for fast sending to specific friends. In reviews on the App Store and Google Play Store, some users even compare Threads with a worse version of the rival. The app has an average of 4.2 in the Google store and only 3.4 in the Apple platform.
Poor performance may also have been influenced by other applications of the same name. A homonymous business chat app that is still in beta builds up several negative reviews from users who mistakenly downloaded it thinking it was launching Instagram. The most common complaint involves the inability to access the account.
Instagram app is the first to appear when searching for "Threads" in app stores Photo: Reproduo / Paulo Alves
Currently, the social networking app does not appear first in search results in Android or iPhone stores. In addition, the app that most commonly appears in the first position is also purple in color. The simplest way to find the program by typing Instagram Threads in the search field.
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