They have already started to form lines in front of Apple Retail Stores, of course ...

They have already started to form lines in front of Apple Retail Stores, of course …

Ah, the hype

Like what happened last year, a row for the new iPhones, it started to form even before the devices were even announced by Apple.

The photo above, registered by the editor of CNET Seamus Byrne, shows a tent already set up in front of Apple Retail Store – Sydney (in Australia). Interestingly, it was precisely there that we bought our iPhones 6/6 Plus in 2014.

this is likely to be some kind of marketing action. In fact, when we were there the first four in line were promoting their app.

(via Fortune)