The Insiders Brasil is a site that sends free products of various brands to registered users. The purpose of the service is to promote a word of mouth advertising network on social networks. Therefore, consumers selected to participate in campaigns should test the merchandise and share their impressions on social networks such as Instagram, Facebook and Twitter. You don't have to be a digital influencer to sign up, and campaign selection doesn't depend on the candidate's followers.
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Present in over 40 countries, the platform establishes partnerships with companies from various sectors, technology, food, cosmetics, among others. Thus, when a brand is launching or relaunching a product, The Insiders selects from the community of registered volunteers consumers with the desired profile to test it. In return, the person should leave their opinion about the merchandise on the site and on the indicated social networks.
Servio provides products for social marketing campaign Photo: Pond5
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Signing up for The Insiders Brazil is the first step in participating in the campaigns. It is important to complete the profile completely, as this increases the chances of choosing for product testing. To apply, simply log in to the exclusive area (theinsidersnet/campaigns/overview), click "Subscribe!" and fill out a survey related to the product in question. Each campaign requires an individual application.
It is noteworthy that the site chooses consumers whose needs best fit merchandise advertised in the campaign. If a brand is launching a new line of dog food on the market, for example, The Insiders Brazil is likely to select only dog owners to test it.
The Insiders Brasil rene campaigns of various brands Photo: Reproduction / Ana Letcia Loubak
If the user meets the requirements and is selected, receive the product at your home. He must then fulfill a number of company-determined "missions" such as publicizing the product on social networks, responding to qualitative research, and evaluating the product on external sites. Engaged consumers earn points and are more likely to be selected for future campaigns.
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