About two years ago, Apple purchased a total of nearly 15,000 hectares of land larger than the city of San Francisco in forests in the states of Maine and North Carolina, and entered into a partnership with the NGO The Conservation Fund to carry out a conscious exploration of its resources, using reforestation wood for the packaging of its products and for its internal operations. The idea was to work in a way that preserves these portions of the biome and helps local communities, bringing jobs and sustainability to the adjacent families.
The Conservation Fund has now shared some data and statistics with the Triangle Business Journal that can give you an idea of how the initiative has been going. And, guess what, things have progressed even better than expected: according to the NGO, the production of the two forests has satisfied about 30% of Apple's paper and packaging material needs in 2015; in the year in question, 13,000 tons of reforested wood processed and transformed into boxes, bags and wrappings.
Focusing specifically on the Brunswick forest in North Carolina, which represents about 10% of the total area acquired by Apple, the NGO said more than 30 jobs were created in the surrounding areas, in areas of research, land preparation, planting and harvest. In general, the creation of jobs has exceeded the initial expectations of companies.
In addition, in this same forest, more than 185,000 Trees of species that serve as shelter for a rare type of butterfly, threatened with extinction. The Conservation Fund also claims that there are six other rare species nearby that find shelter in the area preserved by Apple.
Environmental protection = good for the planet & economy. Yet another example through our work with @ConservationFnd https://t.co/XUMRMybdfy
– Lisa P. Jackson (@lisapjackson) March 15, 2017
Environmental protection = good for the planet and for the economy. Another example of our work with @ConservationFnd.
As seen above, Apple's vice president of environmental, political and social initiatives, Lisa Jackson, proudly shared the news on her Twitter account. Although it is not the root cause (no pun intended, please) of the problem, it is good to see that the sense of environmental preservation, so characteristic of Steve Jobs, is not lost at Apple and may even serve as an example for other companies.