Ever since the rumor that Apple is even developing a car started to win out, Elon Musk (co-founder and CEO of Tesla Motors) has been talking a lot about the topic. We’ve already reported that companies are experiencing a war in Silicon Valley when it comes to hiring engineers while the famous electric car maker stole more than 150 Apple employees, Ma also hired Tesla experts (including some very important ones, though Musk tries to deny this by saying that Apple only hires people that Tesla fires).
It is good that Apple is moving and investing in this direction. But cars are very complex when compared to phones or smartwatches.
Elon Musk, Tesla CEO.
Now Musk has started talking about it again. In a recent interview with BBC News, he spoke a little about the company's strategy (which will launch its third car at a lower price to try to expand the manufacturer's penetration into the automotive market), about Tesla's role as a catalyst for the electric vehicle market, of the future , Among other things. But of course Apple could not be left out of the chat.
Asked whether Apple would launch an electric car and whether it could be considered a Tesla threat, Musk said he did believe in a car being launched with the Apple logo, saying it would be very difficult to hide something like that when you need to assemble a team with about 1,000 engineers. "An open secret," he said. The executive also said that the company run by Tim Cook is likely to do a good job (although it is a very complex area), but that he does not see Apple as a threat as it should expand the electric car market.
Did you notice the change in his speech? Because .
About Apple being even entering this segment, every day this is clearer recently, for example, the company registered three domains related to cars. There is not much more to hide / deny. About Apple not being a Tesla threat well, Musk would hardly open the game and say that Apple could be a big threat. His response was quite intelligent as Apple did indeed help expand the market if it launched an electric car.
Now, if we stop to analyze all the major product lines of the company (Macs, iPods, iPhones, iPads, Apple TV and, now, Apple Watch), they all bothered the competition. Some very aggressively (such as iPods, iPhones and iPads); others more timidly (such as Macs, Apple TV and Apple Watch), but it is undeniable that they made a big impact on the industry as a whole.
I'm not saying here that Tesla will weaken / die in a few years (like the current BlackBerry, which is no longer the giant it was). Far be it from me to talk and want something like this to happen. But of course, internally, Musk must already be very concerned and attentive to Apple's movements in this market.