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Ten facts about Internet use in Brazil in 2018 | Social networks

The report on the Internet in Brazil and in the world in 2018, made by Data Reportal and data from We Are Social agency and Hootsuite platform, reveals that social networks dominate the country. Brazil is only behind the Philippines in the world daily time ranking on such platforms, accounting for over three and a half hours per user. In addition, Brazilians spend more than nine hours a day surfing the Internet.

READ: Using Facebook for half an hour reduces depression; see study

The number of Brazilians on social networks has reached 149.1 million (equivalent to about 70% of the national population), and WhatsApp is the most used messenger in the country. Facebook also won: the four most downloaded and used apps in Brazil belong to Zuckerberg's company. Check below ten behavioral trends of Internet users from Brazil and the world.

Brazilians grew about 7% in social networks from 2017 to 2018 Photo: Divulgao / ESETBrazilians grew about 7% in social networks from 2017 to 2018 Photo: Divulgao / ESET

Brazilians grew about 7% in social networks from 2017 to 2018 Photo: Divulgao / ESET

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1. WhatsApp the most used messenger in Brazil

In a worldwide analysis of the most used messengers, WhatsApp leads the ranking in 133 countries, including Brazil. Facebook Messenger and Viber follow in second and third place, topping the podium in 75 and 10 countries respectively. That is, Mark Zuckerberg's company continues to dominate the worldwide messenger landscape thanks to WhatsApp and Facebook Messenger, which are the most used in 208 countries.

Brazil accompanies another 132 in WhatsApp preference Photo: Luciana Maline / TechTudoBrazil accompanies another 132 in WhatsApp preference Photo: Luciana Maline / TechTudo

Brazil accompanies another 132 in WhatsApp preference Photo: Luciana Maline / TechTudo

2. Brazilians use the Internet for more than nine hours a day

Brazil is the second country in the world to spend more time per day on the network, totaling nine hours and 29 minutes connected to the network. First are the Filipinos, with ten hours and two minutes, and third, the Thai, who have a daily average of nine hours and 11 minutes of Internet use.

The average Brazilian spends 9 hours and 29 minutes a day on the Internet. Photo: Thssius Veloso / TechTudoThe average Brazilian spends 9 hours and 29 minutes a day on the Internet. Photo: Thssius Veloso / TechTudo

The average Brazilian spends 9 hours and 29 minutes a day on the Internet. Photo: Thssius Veloso / TechTudo

3. Brazilians spend more than three hours a day on social networks

In the daily use evaluation, the Brazilian people spend on average three hours and 34 minutes only on social networks. The country ranks second in the world position, behind the Filipinos, who spend four hours and 12 minutes.

Brazilians are the second people to stay longer on the Internet, and also on social networks. Photo: Nicolly Vimercate / TechTudoBrazilians are the second people to stay longer on the Internet, and also on social networks. Photo: Nicolly Vimercate / TechTudo

Brazilians are the second people to stay longer on the Internet, and also on social networks. Photo: Nicolly Vimercate / TechTudo

4. 61% of Brazilian population is connected to social networks

About 150 million Brazilians are active Internet users. Of these, around 140 million Brazilians have social network login, equivalent to 66% of the country's population. Moreover, it is also found that mobile is the preferred medium when surfing the Internet: at least 130 million users use their smartphone for social networking, which would be 61% of the population.

66% of Brazil's population is present on social networks Photo: Luciana Maline / TechTudo66% of Brazil's population is present on social networks Photo: Luciana Maline / TechTudo

66% of Brazil's population is present on social networks Photo: Luciana Maline / TechTudo

5. YouTube the site where Brazilian spends the most time

In the survey, SimilarWeb ranked the most visited sites in the country. The English and English versions of Google search engine rank first, but YouTube gains prominence in the third position. The site platform where the Brazilian spends the most time, staying around 22 minutes and 28 and during this period, he accesses on average 9.3 pages of the social network. Second place is Facebook, with 12 minutes and 29 seconds and an average of 11.1 pages on each visit.

In Brazil, YouTube and Facebook are the sites that stay the longest connected Photo: TechTudo / Helito BeggioraIn Brazil, YouTube and Facebook are the sites that stay the longest connected Photo: TechTudo / Helito Beggiora

In Brazil, YouTube and Facebook are the sites that stay the longest connected Photo: TechTudo / Helito Beggiora

6. YouTube the most used social network in Brazil

YouTube follows first as the most used social network in Brazil, repeating the report from the previous year. However, the percentage of responses was broader than in the 2018 study: Among Brazilians aged 16-64, the Global Web Index found that 95% used YouTube. However, despite the statistical increase, the ranking remained with Facebook and WhatsApp in second and third place, with 90% and 89% of the answers, respectively.

The ranking of most used social media remained, but the percentage of responses increased Photo: Helito Bijora / TechTudoThe ranking of most used social media remained, but the percentage of responses increased Photo: Helito Bijora / TechTudo

The ranking of most used social media remained, but the percentage of responses increased Photo: Helito Bijora / TechTudo

7. Facebook has the four most downloaded and most used apps in Brazil

Facebook Messenger, WhatsApp, Facebook and Instagram remained in the ranking of the four most downloaded and used smartphone and tablet apps in Brazil. Compared to 2017, Mark Zuckerberg's four company apps switched positions, but kept the lead, while Uber continued with fifth place.

The world ranking is slightly different in comparison: Facebook, WhatsApp, Facebook Messenger, WeChat and Instagram. Thus, it is noted that Tencent's messaging application has been gaining more prominence outside Brazil.

In 2018, the most downloaded app in Brazil was Facebook Messenger Photo: Wallace Nascimento / TechTudoIn 2018, the most downloaded app in Brazil was Facebook Messenger Photo: Wallace Nascimento / TechTudo

In 2018, the most downloaded app in Brazil was Facebook Messenger Photo: Wallace Nascimento / TechTudo

8. Women are the majority on Facebook, Instagram and Snapchat

Fleeing the world media, in Brazil women (55%) are more present in social networks than men. They are mostly Facebook (53%), Instagram (59%) and Snapchat (71%). Already on Twitter and Linkedln, the number of users from Brazil follows the international percentages, with 34% and 44% share, respectively.

In Brazil, 55% of users are female, while in the world 44% Photo: Carolina OchsendorfIn Brazil, 55% of users are female, while in the world 44% Photo: Carolina Ochsendorf

In Brazil, 55% of users are female, while in the world 44% Photo: Carolina Ochsendorf

9. Video the content that gets the most engagement on Facebook

In Brazil, Facebook videos receive 6.74% engagement from users, which is in line with the global average of 6.03%. Secondly, there is photo publishing (4.82% of users) and link sharing (4.23%). That is, audiovisual content generates more engagement on Facebook among Brazilian users.

Videos on Facebook are the publications that most mobilize users. Photo: Ana Marques / TechTudoVideos on Facebook are the publications that most mobilize users. Photo: Ana Marques / TechTudo

Videos on Facebook are the publications that most mobilize users. Photo: Ana Marques / TechTudo

10. 83% of South American voters are on social networks

As Brazil has a large number of users with Internet access (around 70% of the population), its important role as an information medium. In addition, 83% of potential voters in South America are social media users. Although the population as a whole does not access social networks, the survey may contribute to highlighting the role of this new public space in the democratic process.

Social networking has potential as a new public space by referring a high percentage of voters Photo: Marvin Costa / TechTudoSocial networking has potential as a new public space by referring a high percentage of voters Photo: Marvin Costa / TechTudo

Social networking has potential as a new public space by referring a high percentage of voters Photo: Marvin Costa / TechTudo

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Social networks that (almost) everyone has used

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