The trend is the same as that seen at the international level and is related to the retraction in consumption. In the first quarter of this year, sales of technological products in Portugal fell 13.7% compared to the same period in 2008, accumulating a value of 606 million euros.
The analysis is by GfK, which includes consumer electronics, photography, small and large appliances, telecommunications, information technology and office equipment in this category.
At the end of last year, sales in this segment had registered a negative evolution, falling 14.3% to 811 million euros.
Between January and March, a period traditionally lower in sales of technological products, only small household appliances escaped sales drops, rising 5.4%. Telecommunications was the most affected area, with falls of 25.5%, followed by if office equipment and consumables, which dropped 20%, and information technologies, to lose 16.8%. Consumer electronics and photography both lost 11% in sales.
The market research company says that in consumer electronics, about 50% of sales are due to LCDs, which continue to record a strong increase in terms of units sold, but that grew only 4% in turnover due to the reduction in the average price .
It should also be noted that despite the sharp falls in the telecommunications area, which are caused by the drop in billing, units sold and the drop in the average price of equipment, smartphones have gained weight, already representing 22% of sales.