Recently we saw that Apple ranked second in terms of smartphone sales in 2015, lagging behind Samsung while the South Korean sold 319.7 million devices, Ma delivered 231.5 million iPhones last year. But and in tablet market, how was the performance of both?
| Apple | 49.6 | 24% | 63.4 | 27.6% | -21.8% |
| Samsung | 33.4 | 16.2% | 39.8 | 17.3% | -16.1% |
| Lenovo | 11.2 | 5.4% | 11.2 | 4.9% | 0.4% |
| ASUS | 7.1 | 3.4% | 11.8 | 5.1% | -39.9% |
| Huawei | 6.5 | 3.1% | 3.0 | 1.3% | 116.6% |
| Others | 99.1 | 47.9% | 100.9 | 43.8% | -1.8% |
| Total | 206.8 | 100% | 230.1 | 100% | -10.1% |
(*) Sales in millions of units.
According to the IDC, the tablet market as a whole shrank 10.1% in 2015 compared to 2014. Apple, despite still being in the first position with almost 50 million iPads sold, had a 21.8% reduction in sales; Samsung had a slightly smaller fall, of 16.1%, both, however, lost market share to Asian brands such as Lenovo (growth of 0.4%), Huawei (+ 116.6%) and other brands.
The tablet market has definitely cooled, even though Apple and other companies are investing in new ideas like the iPad Pro. iPado, he was not able to “save” the year for Apple because it was launched at the end of 2015, but that doesn’t mean it’s selling poorly. According to Jean Philippe Bouchard, director of tablet research at IDC, Apple sold something like 2 million iPads Pro in the fourth quarter of 2015, while Microsoft sold about 1.6 million devices in the Surface line (Surface Pro 4 , Surface Book and Surface 3).
It is true that the tablet market is shrinking. But we cannot deny that 50 million devices in a year is still quite a thing. Many smartphone manufacturers, a much warmer market than tablets, would like to be selling this.
Let's wait for the numbers of 2016
(via Apple World Today)
