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Swatch wants to patent the iconic phrase “One more thing”

There are some things that we really can't understand.

The manufacturer of your watches Swatch decided to patent nothing less than the iconic phrase “One more thing”, used in numerous Steve Jobs keynotes and has been repeated by Tim Cook in at least two recent ones.

The sentence itself has nothing very special and in fact it was according to the Cult of Mac inspired by the character Columbo, by actor Peter Falk. But undeniably closely linked to the late Apple co-founder:

Swatch's leadership can be proven by another discovery, made by AppleInsider: she also wants to register “Tick different”, a clear stira famous campaign "Think Different" from Apple.

Apparently, the arrival of the Apple Watch has generated a certain obsession with l

[via Patently Apple]