The spectacular sales performance of the iPhone X at the end of last year it was a fact, we even pointed out a research by Counterpoint that showed the model flagship of Ma taking 35% of the profits of handsets in the world. But since what’s good is short lived, since the beginning of this year Apple has seen a drop in sales of its top-of-the-line model, while sales of iPhones 8 and 8 Plus increased.
According to a survey (PDF) carried out by Consumer Intelligence Research Partners (CIRP), the three most recent Apple models accounted for 60% of total sales company devices. The iPhones 8 and 8 Plus were (combined) ahead with 44%; of these, the iPhone 8 had the largest share with 23% of sales, followed by the iPhone 8 Plus with 21% and the iPhone X, with 16%, a decrease of 4% compared to the last quarter of last year, when the model had reached 20% of total iPhone sales.
According to CIRP, the first quarter of the year normally represents the basic demand for iPhones after the initial sales period when the handsets are launched and before consumers wait for the new models. After the moment of euphoria caused by the new features of the iPhone X, the model flagship should assume less expressiveness in sales. This scenario is even more likely after the launch of the new models PRODUCT (RED) iPhones 8/8 Plus, which can further leverage the sales of this line.
Analyzing the research results, it is possible to notice that models of Older iPhones (presented in 2015 and 2016) still surprisingly represent 40% of sales. IPhones 7/7 Plus, launched just over a year ago, account for a fifth of that percentage, while iPhones 6s / 6s Plus accounted for 13% of sales. The survey also shows the iPhone SE, which accounts for 8% of this total, a small increase compared to the last quarter of 2017.
"With eight models available, and the most recent one costing close to $ 1,000, consumers are interested in the oldest and cheapest models that share several of the same functions," reported Mike Levin, co-founder of CIRP.
Also according to the survey results, CIRP inferred that Apple should announce a drop in the company's average selling price (average selling price, or ASP) for its first fiscal quarter, as data collected about the average handset price in the United States points to a reduction from $ 766 to $ 746 during that period.
The company interviewed 500 consumers who purchased iPhones in the US between January and March this year.