Survey: One in five Apple Watch buyers also wear an extra bracelet

Survey: One in five Apple Watch buyers also wear an extra bracelet

If you think Apple is profiting a lot from selling the Watch itself, you are sadly mistaken.

According to the Slice Intelligence, 17% (almost one in five) Apple Watch buyers also carry an extra wristband, probably so they can vary the look from time to time.

But that is not all: a survey carried out by IHS indicates that each Apple Watch sports bracelet (38mm), sold for $ 49 in the United States, costs Apple a mere $ 2.05 to produce. Of course, as always, several other costs go on top of that, but even if the real value is five times higher (!) The profit margin would still be huge.

The Sport Band in black, according to Slice, the most popular among consumers. But the Milanese Loop, which costs a medical $ 149 l, is already in second place.

Still according to Slice, Apple has so far sold 2.79 million Watches in the US. The watch is already on sale in eight other countries and seven more will join them on the 26th.

(via Reuters)