That the iPhone it is a success in the United States and worldwide, we already know. And, as shown by a new survey by the investment firm Piper Jaffray, this popularity reached teenagers also in a grand way. About 78% of adolescents Americans surveyed already own an iPhone, two percentage points more than the result of the same survey conducted earlier this year.
But the percentage can be even higher when it comes to adolescents who claim buy an iPhone: about 82%. The teens sorry if it’s not the case, but looking at that number, I can only imagine how many teenagers begging their parents to give them Apple’s cell phone – preferably the most recent one, to stay the same (or better?) than your friends. Or maybe it’s just a daydream of mine based on American films, you know …
Of course, this increase can be attributed to the presentation of the new iPhones this year – mainly the iPhone X, with its novelties on the screen and facial recognition.
In relation to Apple Watch, teenagers also increased their average interest: if the index was 13% at the beginning of the year, now – after the launch of Series 3 – 17% of young people say they are interested in the gadget.
Aspiring adults are also connected to music, as shown in the graph below, referring to the time spent on each platform. THE Apple Music is the third placed, with 17%, behind only the Spotify (30%) and the YouTube (20%).
As the analyst firm put it, “music services on demand, such as Spotify, YouTube and Apple Music, continue to gain market share among teenagers; more traditional platforms and Pandora continue to lose space ”.
Apparently, the survey did not differentiate between paid and free services – as it did, for example – so it makes a lot of sense that the only ones ahead of the service streaming Apple’s music services are two that feature totally free payment options.
The survey was conducted with 6,100 people in 44 states in the USA, with an average age of 15.9 years. Looking at the numbers, it seems that all the waves arrive faster and with greater proportion to the adolescents. Do you agree?