We have already shared some Slice Intelligence research here on the site. What it basically does is offer a service that brings some benefits to online consumers, such as order tracking, price reduction alerts, receipt registration and more. As the company has access to online shopping receipts, it manages to carry out some interesting surveys (like the one we are talking about).
It is worth noting, however, that the methodology is far from perfect. We are talking about something limited to the American market and based on information from 4.4 million consumers. Still, it is still a great thermometer.
After this introduction, let us go to the numbers.
Comparing the first five days of sales of the new MacBooks Pro with the * complete * sales history (that is, since their launch so far) of other notebooks like the Microsoft Surface Book, the ASUS Chromebook Flip, the Dell Inspirion 2-in -1 and Lenovo Yoga 900, we see that the new Apple computer simply obliterates the competition.
Five days was enough for Apple to profit almost 4x more with MBP than all Surface Book units ever sold to date (since October 2015); compared to Yoga 900, we are talking about 10x more! When comparing apples to apples, we see that in five days the new MBPs generated almost 80% of the MacBook’s revenue, launched in April 2015. In other words, in a few more days, we will see the billing of new machines surpassing that of MacBooks.
There is, however, some bad data for Apple. The company took so long to launch these new machines that Slice discovered something curious: 40% of the people who had MacBooks in 2014 ended up buying a device from another brand (the preferred ones were Dell and ASUS) – although this person may have bought the notebook to give as a gift or as a second machine.
It is that old scenario that we are used to seeing in Apple launches: the product is presented, we see a shower of criticism and, even so, sales show us that it is a success. In the case of new MBPs, this (success) is undeniable. My only question here is with regard to the public that is purchasing the machines: are we talking about professionals (niche that Apple has always served well with MBPs) or ordinary consumers who saw them as a natural upgrade for the MacBook and the MacBook Air?