We have already shared some Slice Intelligence research here. What it does is basically offer a service that brings some benefits to online consumers, such as order tracking, price reduction alerts, receipt registration and more. Because the company has access to online shopping receipts, it can do some interesting research (like the one we're talking about).
It is worth noting, however, that the methodology is far from perfect. We are talking about something limited to the US market and based on information from 4.4 million consumers. Still, it is still a great thermometer.
Having made this introduction, let's go to the numbers.
Comparing the first five days of sales of the new MacBooks Pro with the * full * sales history (ie, since their release so far) of other notebooks like Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspirion 2-in-1. 1 and the Lenovo Yoga 900, we see that the new Apple computer simply obliterates the competition.
Five days was enough for Apple to earn nearly 4x more from MBP than all Surface Book units sold today (since October 2015); Comparing with Yoga 900, we're talking 10x more! Comparing but with but, we see that in five days the new MBPs generated almost 80% of MacBook revenue, launched in April 2015. That is, in a few more days we will see the revenue of new machines surpassing that of MacBooks.
There is, however, some bad data for Apple. The company took so long to launch these new machines that Slice discovered something curious: 40% of people who had MacBooks in 2014 ended up buying a device from another brand (preferred were Dell and ASUS) even though this person may have bought the notebook for give as a gift or as a second machine.
It's that old scenario that we're used to seeing at Apple's releases: the product featured, we see a shower of criticism, and yet sales show us that it's a hit. In the case of new MBPs, this (success) is undeniable. My only question here about the audience buying the machines is that we're talking about professionals (niche that Apple has always served well with MBPs) or ordinary consumers who see them as a natural upgrade to MacBook and MacBook. Air?