New figures from the market analysis firm IDC confirm what everyone already knew: the tablets goes very bad, thanks (for nothing). THE Apple it does not escape this fall, although it still remains leader of the segment with some slack; what was not expected, however, was a greater popularity of the older iPad lines at the expense of the (relatively) new iPad Pro.
According to IDC reiterating the figures released by Apple itself in its last financial report, Ma dispatched 9.3 million tablets in the third quarter of this year, a 6.2% drop from the 9.9 million units shipped in the same quarter. previous year.
In the market share ranking, this was enough to keep the Cupertino giant in a loose first place, not least because the competition had even worse results taking the Amazon, which catapulted to third place with an increase of almost 320% and 3.1 million tablets shipped, and the Huawei, which won the fifth place with an increase of 28.4% and 2.4 million units.
THE Samsung, second, saw a 19.3% drop with 6.5 million units and the Lenovo, in fourth, fell 10.8% with 2.7 million. Overall, the tablet market registered a worrying 14.7% drop year-on-year: 43 million devices of this type were shipped in the last quarter, compared with 50 million in the same period last year.
Within Apple itself, however, the most curious trend to note is that iPad Pro accounted for, according to IDC's internal estimate, less than a third of sales of all Ma tablets, thus symbolizing less than expected popularity among the lines . Despite this, thanks to its higher value, sales of iPad Pro have allowed Apple to keep profit with its line of tablets stable this quarter, despite the drop in units shipped.
But is the segment in need of attractive news or are consumers simply so satisfied with the current state of affairs that they are not thinking of replacing theirs? The question remains.