Survey: 98% of iPhone users have used Siri, but only 3% have done so in public

It seems that the great highlight of WWDC 2016 is really the Crab. Apple's virtual assistant started off very well, but seems to have stalled. Since then, many other competing assistants have emerged among the top Alexa (Amazon), Cortana (Microsoft) and Google Now (Google). This means that many developers are betting on this new way of dealing with their apps. However, to understand the relationship between these services and their users, Creative Strategies conducted a survey and was surprised by the result.

The study comprised 500 users from the United States with different operating systems. For iPhone users, only 2% had never used Siri and 70% rarely or sometimes use it, which leads us to conclude that many users use the assistant regularly. For Android users, 4% have never used Google Now and 62% use it rarely or sometimes. The poor Windows Phone didn't even have enough data to create a statistic.

Putting all the systems together, they also analyzed the places where people used assistants the most. The result was quite peculiar: 39% interact with Siri and company at home, 51% in the car, 1.3% at work and 6% in public. What they concluded in the survey was, basically, that the percentage of use in the car demonstrates the intention to remain interacting with the cell phone without having to take your hands off the wheel. In addition, it showed that Americans feel a little, but not too uncomfortable when talking to their assistants in public.

As they mentioned in the article, the interesting fact that Americans are more accustomed to talking loudly over the phone is something cultural, since technologies like walkie-talkie/push-to-talk never took off in the UK and Europe in general because they are more socially reserved.

really good that they took the cultural part into account, because imagine that same research here in Brazil! I am sure that the biggest factor in not using your cell phones in public would not just be “ashamed” if you understand me

(via 9to5Mac)