Last week, we talked about a survey by Consumer Intelligence Research Partners (CIRP) that painted the scenario of iPhones sales in the US in a very positive way compared to the competition. Now, the same firm is releasing another study; this, however, is dedicated to analyzing only iPhones and the difference in popularity of its different models in the American market, in the fourth quarter of 2017.
According to CIRP, iPhone models launched in 2017 iPhone X, iPhone 8 and iPhone 8 Plus accounted for 61% of Apple smartphones sold in the period, a smaller share than that of iPhones 7 and 7 Plus in the fourth quarter of 2016 (at that time, the two new devices were 72%). That is, the interest in the new models was a little less this time or perhaps the old versions will continue to appeal well to consumers.
Between October and December 2017, considering the universe of iPhones sold in the United States, 24% of them were iPhones 8, while 17% were iPhones 8 Plus and 20% were iPhones X. Of course, it is important to consider that the most expensive model was launched more a month after your more modest brothers; even so, research shows that consumers are still preferring to invest their rich money in more traditional models.
Another fact that draws attention to the continued popularity of iPhone SE, which had a larger market share in the fourth quarter of 2017 compared to the same period in 2016 if that means something, which still has a lot of people interested in smaller and more discreet smartphone models, even though the ones with big screens progressively become if the norm.
With all this in mind, CIRP co-founder Josh Lowitz told the MacRumors It is difficult to make an extremely accurate comparison of the commercial performance of iPhones models if we take a year-on-year perspective:
Comparisons with previous releases are at the very least complicated. First, the iPhone X was not available for the entire quarter. Apple's catalog of versions is even more divided, considering that they now sell eight iPhone models, the largest amount ever seen. And Apple launched the new devices on a different schedule, announcing three models at once, but delaying the launch of the most advanced and expensive, the iPhone X, for five weeks after the arrival of the iPhone 8 and iPhone 8 Plus.
Therefore, it will be possible to have a better idea of this distribution (and who emerged victorious) from the coming quarters. Guesses?