Thousands of students returned from the holidays to North American schools a few days ago, and Student Monitor is already bringing us a computer purchase intention survey (done at the request of Parallels), carried out with 1,200 university students. Of these, 36% admitted interest in purchasing a Mac.
Parallels intends to attract a huge amount of attention from students on their return to classes, promoting their main software to make them able to interact between Mac OS X and Windows. Its strategy, at this time of year, includes everything from special promotions to discounts on the purchase of Parallels Desktop.
However, there were far more positive facts in this Student Monitor survey: basically, interest in new computers is growing again in the educational sector. About 17% of respondents admitted that they will buy a computer in the next 12 months; of these, two thirds are interested in notebooks.
(Via: Macsimum News.)