2004

Steve Jobs has wanted to launch an Apple credit card for 15 years

A few weeks ago, we commented on our Instagram the fact that the Apple Card not be Apple’s first credit card.

View this photo on Instagram

This week, @Apple launched Card, a perfect credit card to be used with Pay – we’ve already talked about it a lot on the site, so it’s worth going there. What you most likely don’t know is that, many years ago, @apple had already launched credit cards for its customers (one focused on the domestic market and the other on the corporate market). And doesn’t it look like the Card, with a very clean look? In the end, the company changed the design of the all-white card, adopting a black stripe on the bottom half and centralizing the logo – and of course there are people selling this rarity on @ebay. When exactly these cards were discontinued, it is difficult to say. But there is proof of how the world goes around. ? [via @cultofmac]

A post shared by MacMagazine.com.br (@macmagazine) on Mar 28, 2019 at 12:29 pm PDT

The company had already embarked on such a venture in the 1990s, but with a solution primarily focused on the corporate market and which never gained much traction – and at a time when Steve Jobs was not at the company, it is good to remember.

What about the fact, then, that the co-founder of Apple himself also thought of launching a company credit card, much more like the Apple Card we have today, 15 years ago? According to former Apple creative director Ken Segall, that is exactly what happened.

2004

According to the professional, in Cupertino, around 2004, the idea of ​​an “Apple Card” (yes, that was already the name) that would be deeply linked to iTunes and iPods – then, the most profitable products of Apple. Consumers would win “IPoints” according to the expenses incurred with the card and could exchange these points for songs on the iTunes Store, almost like a rudimentary version of cashback offered by the Apple Card today.

Everything went so far that Apple’s creative team even created some advertising concepts – the idea was to connect everyday products with famous bands in phrases like “buy balloons, get a zeppelin” (Led Zeppelin) or “buy one lipstick, get a kiss ”(Kiss).

2004

2004

2004

The Apple Card of yore, however, did not see the light of day because Apple did not reach an agreement with Mastercard, which would be the operator of the cards, regarding the terms and conditions of the service. Interestingly (or not), 15 years later, Mastercard is the operator of the real and tangible Apple Card that is already being distributed to the first customers of the platform in the United States.

Apple Pro Card

Segall recalled in his post that this was not Steve Jobs’ only initiative in the area of ​​credit cards: in the initial months of Apple Stores, the company even offered a card called “Apple Pro Card” which, for $ 100 a year, offered some benefits to store customers.

Unfortunately, these benefits weren’t all that seductive: free transfer of user files to a new Power Mac G5, a “Pro Day” at the Apple Store with 10% software discounts and free installation, guaranteed Genius Bar appointments for the day and the advance notice of future offers. Perhaps this is why very few people were interested in the offer and the card was quickly forgotten.

Anyway, it’s a good memory: Apple’s flirtation with the financial world is old. It is good that now, so many years later, the company is finding the right path in the segment … on the other hand, it is a pity that Jobs is no longer here to see it all.

via AppleInsider