A little over a month ago, we reported that «Steve Jobs» had disappointed at the American box office after a promising debut. The following week, as reported by the Cult of Mac, the film was shown in more than 2,000 movie theaters.
Now, during an event in London, the film’s director acknowledged that his launch strategy would have been «presumptuous» and that the film should not have reached so many cinemas so quickly.
According to the Business Insider, Danny Boyle he imagined that Apple fans queuing up for product launches would also rush like crazy to watch the movie. Hehe.
Estimates were that «Steve Jobs» would raise between $ 15 and $ 19 million on his opening weekend, but he closed the campaign against Jobs and Apple executives at just $ 7.3 million. quite. In Brazil, the film premieres only in January.
For those interested, Universal Pictures published a PDF with the full script of the film.