What started out as a mere “complaint” has come to an official statement by the CEO of Spotify, which culminated in a public response from Apple And now the thing is getting even hotter.
In its letter, Apple put a lot of drops in the irons and even changed the opinion of many who, a priori, were on Spotify's side of this new policy. Honestly, the Swedish company 's new reply does not help much in its argument.
Here's what a Spotify spokesperson sent Variety:
Every monopolist will suggest that he has done nothing wrong and argue that he prioritizes the best interests of his competitors and consumers. In this regard, Apple's response to our complaint to the European Commission is not new and is fully within our expectations.
We file our complaint because Apple's actions harm competition and consumers, and are clearly breaking the law. This is evident in Apple's belief that Spotify users on iOS are Apple and Spotify customers, which goes to the heart of our problem with Apple. We respect the process that the European Commission is taking now to conduct its analysis.
Basically, they chose to keep #mimimi without countering any of the points raised by Apple in their letter, most of them fully valid.
Of course, it is not up to me or any of us to decide who is right or wrong in this story, but the European Commission. But as I see it, if there is anything that Apple can relax in this whole story, yes, developers like Spotify can direct users to subscribe to services outside their app environment, if they choose.
If Spotify wants to use Apple's framework to host and distribute its app, and wants to use Apple's payment system to have its users sign up for the service quickly and practically within the app itself, they have no right to demand that Apple doesn't charge them any commission for it. The terms of the store are clear to all developers, ever since; If anything, what Apple has changed in recent years has been to relax in the 70/30 division and move to 85/15 from the second year of subscriptions. It's a fairly fair division, in my opinion.