The Powerbeats ProApple's new fully wireless headphones will only hit the market next May (in select countries). That, of course, didn't stop Beats from starting a campaign by advertising his new product the way he most likes to work full of celebrities and striking images.
In the commercial Unleashed (“Unchained”), a number of mega-stars and sports stars do what they know best: go on the field (or court, or gym, or rink) and train with their new Powerbeats Pro all to the sound of the new music. Beck, Saw Lightning, which was also released today and is now available on Apple Music.
Among the many outstanding athletes on the video, we have stars like Eden Hazard (soccer), LeBron James (basketball), Serena Williams (sneakers), Simone biles (artistic gymnastics), Odell Beckham Jr. (American football), Jasmine perry (bal) and the brazilian Letcia Bufoni (skateboard).
The commercial, with a very exciting style and a totally Powerbeats Pro-centric filming mode, was directed by Hiro Murai, a filmmaker who recently took the best music video Grammy for the music video. “This Is America”, by Childish Gambino. According to Beats, the film is the first in a series of actions of the new campaign. Unleashed, focused on the new headphones.
It was cool, no?