Headquartered in Taiwan's New Taip City, HTC may be a long-standing brand for the smartphone market for some time, but the company is just over 20 years old. Founded with the goal of manufacturing semiconductors, touchscreen displays, mobile phones and later smartphones, the Taiwanese company has already been in the top five of the top selling smartphone brands in Brazil.
It turns out that HTC left the country at a time not glamorous for the company, with 57.8% drop in global revenue and less than 0.11% share in the Brazilian market, behind giants such as Samsung, LG, Sony Ericsson and Nokia. . The market was different in 2012, in many ways, as we had more operating systems circulating across retail shelves, such as Symbian, Android, iOS, BlackBerry, and Windows Phone (in addition to Windows Mobile).
HTC was a brand that sold Android products in various markets, but due to an exclusive partnership with Microsoft, the handsets that the company sold here used to run on Windows Phone and Mobile, as well as having intermediate hardware.
HTC Ultimate, the last
It was with this system, including, that the brand made its last tupiniquim release, with HTC Ultimate. This device was considered quite expensive at the time, costing $ 1,800, and was responsible for the commercial debut of Windows 7.5 Mango, considered the version that separated the old Windows Mobile from then new platform that promised to face iOS and Android.