contador web Skip to content

Special event: Apple TV + is Apple’s original video content platform

We arrived at the main star of the day: the renewal of the app Apple TV, which is now a fully mature service with a series of new features. Yes, we’ve been talking about this for some time now – and finally he’s among us!

Apple’s idea with the new Apple TV app is to make the experience of watching television even more intuitive, with all the benefits that the app had previously brought and several new features. For example, now, the entire iTunes Store collection is integrated into the app, so finding a series or movie in the Apple store is even simpler.

There will also be full integration with subscription services, via cable or via the internet. The idea is just to pay for the channels you want, all in a single app, with access on demand and without advertisements, available online or offline, with great image and sound quality – and everything shared with your family. This is the ideal composition: they are Apple TV Channels.

In the USA, where the service will be launched first, names like HBO, Showtime, Starz, CBS, Epix and more are already on the boat; others are expected to join soon and many foreign names will also be there when the new app reaches the rest of the world.

Obviously, with so much to watch, the interface has been redesigned and simplified. The home screen, Watch Now, shows what’s coming up in new content (Up Next). It is possible to ask Siri for whatever you want, of course, but if you don’t know what you are going to watch, there are cured indications according to what you like best, as well as news and trends. Navigation takes place in a single interface, without switching between apps, with specific areas for movies, TV shows, sports, children’s programming and much more.

Apple TV +

The interface is very reminiscent of Netflix, with “queues” of programs; the first of these is always a list of programs or movies that you are currently watching. The rest are divided by themes and always take the user experience into account – it is even possible to “surf” for content and watch your trailers always with things that Apple believes you will be interested in.

Apple TV +

The new app is on Apple TV, iPad and iPhone. You consume content as and when you want. In the autumn of the northern hemisphere, the app will also arrive on the Mac, so that you can access the experience on any screen in your home. Really any screen: Apple will launch the Apple TV app also for Samsung, Sony, LG and Vizio Smart TVs, in addition to set-top boxes Roku and Fire TV, from Amazon.

The app will be available from May, including Apple TV Channels, and will be taken to more than 100 countries and regions – a lot, compared to the current 10 territories.

Apple TV +

Here is also among us the Apple TV +, Apple’s original content platform.

Apple wants to bring visionary names from around the world to exercise the power of creativity in creating great stories. A presentation video featured some of these names, such as Steven Spielberg, Sofia Coppola, JJ Abrams, M. Night Shyamalan, Ron Howard, Octavia Spencer, Reese Witherspoon, Damien Chazelle and many others.

Spielberg in the flesh took the stage at the Steve Jobs Theater to talk about how the influence of creators since childhood works, so that they can be inspired and impressed with what can be created out there. Reese Witherspoon, Jennifer Aniston and Steve Carell also appeared to talk about their new series, “The Morning Show”, centered behind the scenes of an American morning show.

Jason Momoa and Alfre Woodard were next, to talk about the series “See”, about a world hit by a virus that left few survivors – all blind. Kumail Nanjiani, in turn, presented the series “Little America”, an anthology of stories about immigrants in the USA.

Garibaldo, from Vila Sésamo, presented the new series from the production company Sesame Workshop, aimed at children of preschool age and which conveniently involves programming programming for children. JJ Abrams and Sara Bareilles introduced “Little Voice”, starring the singer and about a young woman who needs to find her voice in the world of music – she even gave a straw with the theme song.

https://www.youtube.com/watch?v=A-j8QaoTeWU

Even the queen of American TV, Oprah Winfrey, gave the air of grace at the Apple event, celebrating her partnership with Apple to connect with people from around the world and promote positive changes among people – all through new series and documentaries. .

Winfrey, on the Apple platform, will take everything she learned from her road years the way she always imagined: she is working on two documentaries at the same time, one about sexual harassment in the workplace and the other focused on mental health / depression /others. It will also make the largest book club on the planet, where it will receive specialists periodically to discuss titles and disseminate news.

Apple TV + series and movies can be watched via the new Apple TV app on Apple devices and Smart TVs /set-top boxes selected, and the service will be completely free of advertising; it will reach more than 100 countries (including Brazil!) in the autumn of the northern hemisphere. The monthly price has not yet been released. Who’s going?