Apple continues to invest heavily in its service streaming of videos, and this concerns both new productions and the hiring of executives who run the business as a whole.
Here’s the latest news:
Chris Parnell, until then co-president of Sony Pictures Television Studios alongside Jason Clodfelter, is another one who is leaving the company and moving to Cupertino, as reported by Variety.
At Apple, he will play a senior role on the development team, reporting directly to Matt Cherniss, head of development for scripts and programming. In his new role, Parnell will help drive the development of the original series.
Parnell had been with Sony for 16 years, being promoted to the post of co-president for about 3 years. During that period, he worked on series like “Outlander”, “The Blacklist”, “The Boys” and “Preacher”. Interestingly, he also worked on “For All Mankind”, from Apple TV +, which has been renewed for a second season.
Apple TV + commercial
To promote the service as a whole, Apple ran a new Apple TV + commercial titled “What’s Now, What’s Next” (something like “What’s Today, What’s Next”):
For those who desire everything – love, anger, intrigue, euphoria and reverence.
Discover the Apple Originals and see a little of the series and films that will arrive on Apple TV + later this year.
Watch the award-winning series “The Morning Show” and “Dickinson”, plus favorites like “Defending Jacob”, “See”, “Beastie Boys Story”, “Central Park”, “Helpsters”, “Dear …” and “Servant”. So get ready for the launch of “Greyhound”, “Foundation”, “Ted Lasso”, “On the Rocks”, “Boys State”, “Long Way Up” and “Wolfwalkers”.
The new Apple Originals are released every month and are available exclusively through the Apple TV app, which you can use on streaming, Smart TVs and any Apple device.
Excited about what’s next?
Service gains new subscribers due to pandemic
In yet another survey on the labor market streaming of videos in the United States, Parks Associates shared positive numbers for Apple.
The research firm noted that more than two out of five American families with broadband tested some streaming of videos during the pandemic of the new Coronavirus (COVID-19). Surprisingly, 8% of these families tried four or more services and, among new subscribers, Apple TV + was chosen by 27% of the families.
Who also did well was Disney +, since 49% of new subscribers opted for it. The report states that “the crisis has helped these services to rapidly increase their subscriber base”.
The survey did not provide figures for other services – Netflix, HBO, Hulu, etc. -, but it is undeniable that the “war” in this market has become even more intense due to the social isolation we are experiencing.
via 9to5Mac, iPhone in Canada, Apple World Today