THE Apple Pay has arrived. And it came bothering.
Apple's mobile payment system started operating in the United States on 10/20 and, apart from one problem or another (intrinsic to any launch of such a service), everything is working very well. To tell you the truth, Apple Pay works so well that merchants / shopkeepers don't even have to be partners with Ma to receive payments for it, just have an NFC compatible payment machine. Proof of this is that everything is working even here in Brazil (for those who have a credit card issued by an Apple partner bank in the USA).
The problem that Apple bothers.
As Tim Cook said in the presentation of the service, Apple Pay was designed entirely around the user's experience. According to the company, no information about the customer, purchase or transaction value collected / passed on to the merchant or Apple. In other words, great for users, but "bad" for merchants who increasingly want to know everything about people who shop at their establishments.
Because of this, some companies like Walmart, Kmart, 7-Eleven, Best Buy, Rite Aid and CVS, which until the 20th worked in a good way with payments via NFC, are deactivating this option in their stores. The reason? Block payments through the Apple Pay service.
Although these companies are not Apple's partners (they do not officially support payments via Apple Pay), everything already worked perfectly. Customers entered these stores and, without difficulty, paid their bills with the service of Ma. Only that these companies created a consortium (the Merchant Customer Exchange, or MCX) and are developing a mobile payment solution that is completely different from Apple Pay.
CurrentC (name of the mobile payment service under development) aims to give more control over payments to these companies, in addition to collecting information from consumers. In theory, it works like this: you download an application that “speeds up the payment process for customers by applying qualification offers and coupons, commercial rewards, loyalty programs and participating member accounts, offering payment options through the bank account selected consumer ”. A QR code generates the token payment on the smartphone that verifies the presence and identity of the customer. After that, the transaction process between the merchant and the bank is started. The phone then connects to the cloud to request authorization and sends the approval to the merchant.
As you can see, there is no credit card in this transaction. The idea here is precisely to use the user's account to charge the amount or those prepaid cards linked to the store ( over there gift cards from iTunes / App / iBooks Store) getting rid of administrative fees charged by banks. In addition, everything is done by QR code (no NFC, which offers a Secure Element where the user's most sensitive information is stored). To complete, you must have an internet connection for authorization to be made.
You can tell, huh? These companies want to replace something highly simple and secure like Apple Pay (and consequently any other payment service that uses NFC, like Google Wallet) with a "complex" system that opens up the possibility of passing on personal information to merchants.
Fortunately, this is generating a lot of negative repercussions. Let's hope that these companies go back, reactivate the possibility of payments via NFC and, who knows, give up once and for all this idea of CurrentC that complicates rather than complicates, after all, you have to unlock the iPhone, open the app, scan a QR code and wait for authorization to be made, while with Apple Pay you just take the device out of your pocket, put your finger on the Touch ID and you're done.
(via Daring Fireball)