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Smartwatch segment continues to grow – and Apple continues to dominate

Quarter in, quarter out, and the news is always basically the same: Apple continues to lead the day smartwatch segment, with almost half of total sales around the world and the market itself is at a good time, growing on its own. According to recent data from Strategy Analytics, the trend continues, but Apple has to keep an eye on one of its main competitors.

Looking at global sales estimates for the third quarter, the firm found that Apple held 47.9% segment growth compared to the third period of 2018, when Ma took 45% of the market. Sales also had a very healthy jump: from 4.5 million watches sold in the third quarter of last year, we had 6.8 million Apple Watches dispatched in the most recent period.

About Ma's performance in the segment, Strategy Analytics CEO, Neil Mawston, said the following:

Apple Watch remains far ahead of its group, and its global market share has grown from 45% to 48% over the past year. Apple's watch continues to ward off ever-stronger competition from potential rivals such as Fitbit and Samsung. Apple Watch dominates half of the global smart watch market and remains the clear leader in the industry.

Smartwatch sales in Q3 2019

THE Samsung, in turn, is on an even steeper upward trajectory: South Korea conquered 13.4% of the market last quarter (versus 11% year-over-year) and grew 73% in sales 1.9 million watches dispatched in the third period of 2019 (against 1.1 million in the same period last year).

The segment podium was completed by Fitbit, newly acquired by Google; The company, however, had small sales growth (7%) and saw its market share fall from 15% to 11.3%, losing the silver medal for Samsung. Let's see how the purchase by the Mountain View giant changes this scenario.

Overall, the smartwatch market has shipped 14.2 million devices in the third quarter, a jump of 42% compared to 10 million smart watches sold in the same period last year. That is, Apple has every chance to continue to enjoy this growth and further cultivate the public's preference for their creations if this really happens, however, we will only know in the future.

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Official Image:

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Apple Watch Series 5

in Apple

Price: Starting at R $ 3,599.10Installment Price: in at 12x of R $ 333,25Sizes: 40mm or 44mmMaterials: aluminum, stainless steel, titanium or ceramicFeatures: GPS or GPS + CellularColors: miscellaneousRelease: September 2019

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via iPhone Hacks