YouTube will be able to launch Shorts, a video sharing platform that claims to be TikTok's rival, in late 2020. Like the creation of the Chinese ByteDance, Shorts will allow users to publish short videos from the application YouTube mobile.
According to internal sources to which The Information had access, Shorts made the entire YouTube sound library available, so that users do not have to install other applications for this purpose. In addition, the new bet could be useful for the community of creators of the platform, making room for them to increase their popularity and gain new subscribers.
When asked by the international press about the possibility that Shorts could become a reality soon, the company chose to comment. However, a Tweet from NBC journalist Dylan Byers makes it known that Susan Wojcicki, YouTube's CEO, does not rule out the possibility and that the company will continue to innovate with regard to the video formats present on the platform.
Since ByteDance bought Musical.ly and merged it with its original creation in 2017, TikTok's popularity has grown exponentially. The latest data from Sensor Tower reveals that, in February this year, the application had more than 113 million installations in total, either by users of the Play Store or the App Store.
Sensor Tower advances that TikTok was even the most installed application in the past month, surpassing WhatsApp or Facebook. India continues to be the largest consumer market for the application of ByteDance, with 46.6 million installations, followed by Brazil with 9.7 and the United States with 6.4.