“Sell” Brazil via Google Earth. An idea for the Government. Crazy? No way!

Google Earth logo

Google Earth logoThe world economy is experiencing a time of globalization of economic relations. In these new times, it is necessary that countries create mechanisms so that their economic agents can compete on an equal footing with the economic agents of other countries. Therefore, it is necessary to sell Brazil. And when we talk about selling, we do so in the sense of advertising and giving sales facilitation mechanisms, as most developed countries do.

To this end, today there is an extremely cheap and efficient mass platform, which could be used by the federal government, in partnership with state and municipal governments and with the private sector, to show Brazil to the world and, with that, attract tourists and sell products and services.

Google has applications and APIs for everything, but they are spread out and this makes it difficult to sort the information needed to sale of Brazil. Therefore, we suggest that the Ministries of Tourism, Industry and Commerce build a platform designed to systematize and integrate data and allow the entire Administration to easily place, in one place, data from all over Brazil on the Internet. . With this platform in place, they could enter into agreements with City Halls and States (including financing to cover costs, if necessary), so that all information is posted in a short time. In a third stage, they could hire the information technology and architecture and urban planning departments of federal universities to build all Brazilian cities and geographic accidents in 3D format on Google Earth.

Here are just a few feature suggestions:

  1. georeferencing of photos (Panoramio) and films (YouTube) professionals from tourist spots and cultural and sporting events (all Brazilian cities would be invited to promote all their sights and events);
  2. all photos and promotional films must have captions in Portuguese, English, Spanish, French, Japanese, Italian and Mandarin;
  3. all governments should be encouraged to create articles for all cities and for all tourist spots and historical events, both in Portuguese and in the languages ​​listed above, georeferenced to locations in cities and linked to Panoramio photographs and YouTube films;
  4. center for importing data from government agencies such as IBGE, IPEA, EMBRATUR, Social Security, Ministry of Health, BACEN, Ministry of Industry and Commerce, Ministry of Culture, etc., in addition to space for state, district and municipal bodies and generation of 3D interactive maps with these data;
  5. public transport data import center (urban, intercity, interstate and inter-city buses, subways and metropolitan trains, designed to automatically feed the Google Transit;
  6. data import center on taxi services, hotels, car rentals, tour operators, restaurants, leisure and shopping centers and the like (with the possibility of displaying photos, films, electronic displays, menus etc., in addition to integration with the service Google Checkout, which still does not serve Brazil, but which, with a conversation from the Government with Google, would certainly start to answer);
  7. private initiative, starting with tour operators, including hotels, restaurants and other tourist services in all cities, should be encouraged to place data, photographs, service prices, films and, if they wish, even advertisements, on this platform, to attract travelers from all over the world;
  8. other segments of the private sector could have at their disposal a data import center for the Google Base and for the Google Product Search, where they could inform the world of their products for sale, at a low cost, by simply filling out a spreadsheet of products and prices and making them available in the databases of these two services;
  9. agribusiness, industry, services and NGOs should be encouraged to place photographs, films, Wikipedia articles and links to stock exchange quotes on this platform (Google Finance) of its activities, to show everyone the strength of our economy. It would be very good, for example, to see, from this information, young Brazilians being hired to build computer programs for companies in the industrialized world, but working via the Internet, which is a fully possible dream;
  10. the Ministry of Culture could film and photograph all cultural events in Brazil, with geolocation and additional articles on Wikipedia, in order to encourage tourism; and
  11. artists from all walks of life, could be encouraged to put clips on the Internet, with free copy, without charging royalties, geo-referencing them and making available electronic calendars for presentations and links for the sale of CDs and music in music sales stores virtual.

These would be just a few ideas. Many could be given by you readers or in the system development process itself.

I know this seems like a pretty big job, but it really isn’t. The complex task would only be to design the single integration platform, because it would require seeking ideas capable of capturing the greatest amount of public information about Brazil, in order to really allow the marketing of the product called Brazil. After this phase of conception, everything would be easier. Building the platform itself would be very easy because it would use a lot of code released by Google for free use, which would reduce time and costs. Furthermore, in making an easy-to-use platform, data would be fed by the Federal Government’s own bodies, by the 26 states, by the Federal District, by each of the approximately 5,500 municipalities and by thousands of companies and NGOs, in one term, which would be very small and at a very small cost, given the magnitude of the project.