READ: 6 places you can’t post photos on Instagram; check out
Promoting the consumption of toxic substances, buying followers and using the account to defame someone are some examples of violations of the rules. Check below, reasons that lead to punishment, even famous, on the social network.
Instagram punishes users who violate the rules of using the network – Photo: Ana Letícia Loubak / dnetc
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1. Promote tobacco, cigarettes and alcohol
Instagram will no longer allow digital influencers to promote the consumption of toxic substances, such as tobacco, cigarettes and alcohol. The platform still prevents its users from promoting the use of weapons. Such measure occurs since the rules of use of the social network prohibit, in their use policies, advertisements that infer health risks for those who consume them. The new law also applies to Facebook, the company that owns Instagram.
Some tobacco companies use very famous celebrities to publicize their electronic cigarettes, such as British singer Lilly Allen and actor Rami Malek. However, with the change, the promotion of this type of product will be prohibited, regardless of whether they are brand disclosures or just an organic sponsorship of the substance, not sponsored. Failure to comply with the measure can result in punishments, both for companies and for accounts that agree to promote use in their profile.
2. Make announcements without indicating
Advertising products and brands is a common activity on Instagram for celebrities and digital influencers. In order to increase the popularity of the advertised products, companies hire famous names to promote content on their profiles, through posts in the feed or in Stories. However, the social network prohibits accounts that promote the use of clothing, food, shoes, among other items without indicating that it is a paid disclosure.
It is forbidden to advertise products on Instagram without indicating that they are paid promotions – Photo: Photo: Carolina Ochsendorf / dnetc
3. Post nudes or partial nudes
The social network is widely used for the dissemination of professional photos, as is the case with photographers or artistic rehearsals of celebrities, however, the rules of use of the network prohibit the sharing of images that have complete or partial nudity. Even for artistic purposes, users who publish «nudes» on the social network of photos are liable to have their content removed, and may even suspend their account in cases of recurrence. In addition to nudity, it is not allowed to post any content that has pornographic acts, whether explicit or not.
4. Buy followers and likes
It’s against the rules of Instagram to buy followers and likes – Photo: Marvin Costa / dnetc
5. Using other people’s content without giving credit
Copyright laws are one of the main norms when dealing with photo sharing, which is Instagram’s main function. The social network is increasingly tightening its copyright policy on image ownership. Whether for personal purposes or for professional use, sharing a photo without the authorization of its owner is a crime and is punishable. When denounced, the profile that violated the usage rule may have its account suspended, and may even reach the legal level, in case of denunciation by the right holder. In 2018, accounts of digital influencers like Hugo Gloss and Nana Rude were suspended due to illegal use of images.
6. Post photos in prohibited tourist locations
There are some tourist and famous places where it is forbidden to take photos or record videos, either because they are sacred places, to protect the tourist’s identity or by copyright. Due to these prohibitions, users are not allowed to post images on Instagram that are in violation of any law, even though it is a non-social network standard. The interior of the Sistine Chapel and the Taj Mahal, the night illumination of the Eiffel Tower and some Las Vegas casinos are examples of places that cannot have images registered, and may have legal consequences if the rules are violated. Users who are caught sharing such photos may have their content deleted and their account suspended.
Taking photos of the interior of the Taj Mahal is prohibited – Photo: Reproduction / Instagram
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