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Samsung ties with Apple in consumer satisfaction with smartphones

From time to time, the ACSI (American Customer Satisfaction Index) surveys the US consumer satisfaction rating for their smartphones. The most recent survey was released this week and brought a milestone: a draw from Samsung with Apple, which topped the ranking for the last three years.

ASCI on US smartphone consumer satisfaction

Overall, Americans' satisfaction with their smartphones is the same as in the previous year, with 79 points 100 possible by taking into account the entire universe of devices and consumers surveyed. The survey indicated that people are particularly satisfied with the text messaging capabilities of their handsets (85 points), while the battery (78) remains a problem in general experience.

Comparing the manufacturers, both Apple and Samsung won 81 points Ma maintained last year's score, while South Korea rose one point from 2018. As the chart above shows, the Cupertino giant has been isolated leader of the ranking since 2016, with a draw with the same Samsung in 2015 ( in 2014, the Sammy led the survey for the first time).

In yet another victory of Samsung, the Galaxy Note 9 was considered the favorite smartphone of Americans, with 86 points; iPhones X, 8 Plus and SE achieved 83rd grade, same index of Galaxy J7 Prime, Galaxy S8 + and Moto G.

ACSI has noted the 17% drop in iPhones sales in recent months as a sign that a problem may be brewing for Apple: according to the institute, consumers are starting to see a loss in cost / benefit of Apple smartphones, potentially starting to consider options from other brands.

The ACSI survey was conducted with 19,658 randomly selected US smartphone consumers interviewed by email between April 5, 2018 and March 27, 2019. That is, a lot of people. Does Apple have anything to worry about?

via AppleInsider