Even before the Apple Watch hit the market (or until it was announced), it was discussed how much it could impact sales of conventional watches. For now we have a concrete fact related to this.
According to a survey by NPD Group released by Bloomberg, sales of conventional watches had their biggest drop in 7 years in June, especially those that cost US $ 1,000 or less.
Retailers totaled US $ 375 million in sales of watches in the month, a decrease of 11% compared to June 2014. In terms of units sold, the reduction was 14%, totaling 927,500 watches.
Apple Watch at Best Buy
Taking advantage of the growing stabilization of inventories, Apple released as of yesterday the sale of Watches in Best Buy stores.
The retailer is the first to have access to Ma's newest product to market all models of the Watch Sport line and a few of the Watch line (stainless steel), but no Watch Edition.
Best Buy has more than 100 physical stores in the United States, that is, the novelty should help boost sales of Apple Watches even more.
(via AppleInsider, MacRumors)
