Safari will automatically convert AMP links back to original content into shares on iOS 11

You may never have heard of Google AMP (Accelerated Mobile Pages), but you have certainly come across it somewhere on the internet.

This is a project by the Mountain View giant that captures the content of internet pages (usually blog posts and other textual content) and presents it in a simplified format, designed specifically for the mobile experience and the most important instant. Facebook has a solution similar to yours Instant Articles, but only within your own application.

Optimized Google AMP page on an iPhone

Among the public, the AMP project arouses reactions, passionate or not, in all fields of the spectrum: there are those who love it, there are those who hate it, there are those who do not even register its existence. One undeniable thing about it, however, is that the simple act of sharing content gets more complicated when it comes to an optimized page. Google, after all, generates its own URL and not everyone has the wit to click on the small chain icon at the top of the page to get the original link to the page before spreading it among friends.

Well, no iOS 11 this will no longer be a problem. As discovered by Federico Viticci, from the blog MacStories, the latest beta of the system has the ability to automatically detect the URL of a page optimized by Google AMP and convert it to its original link, without the user having to do anything at all by saving it in the Reading List or share it in native apps like iMessage. Smart, isn't it?

Very cool: when sharing AMP pages on iMessage or the Reading List, Safari on iOS 11 automatically removes the crappy AMP from the URL. Good, Apple 👍

At first glance, this attitude by Apple could be interpreted as an affront to Google and / or a way of benefiting its own publishing platform, Apple News which retains its similarities to AMP, especially in the content reformation part, although it has a totally different implementation. However, not really the case, it was the AMP project's own development team that suggested the feature and hopes it will be implemented by other browsers and systems.

Here is the statement by one of the team’s engineers to Hacker News:

I just want to clarify that we specifically asked Apple (and other browser developers) to do this. AMP policy says that platforms should share the canonical URL of an article whenever technically possible. This change in the browser makes this technically possible in Safari. We can't wait for other developers to implement it.

It is still unclear what technology Apple uses to detect an AMP link and automatically convert it to the original content URL, especially considering that the optimized pages are not all the same. For example, one site may have the AMP link in the style site1/amp/conteudo, while another may have a URL of type amp.site2/conteudo. Still, here is a good example of inter-business teamwork to make life easier for users.

The next step, I think, would be Safari to offer an option to load the original page in the act of touching an AMP link after all, within all this discussion it is healthy that Google is responsible for the entire publication, display and control of the content of third parties, many people still prefer to view the content in question exactly as it was thought, in its original page. This is an attitude, however, that would already cause good dissatisfaction on the sides of Mountain View, so I don't think we will see it in the near future.

via AppleInsider

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