Little by little, new news about “Apple Studios” are appearing and its launch, scheduled for some point next year (March, according to the most reliable sources), is getting more awaited. Let’s take a look at the most recent ones.
“Swagger”
We have already commented here on “Swagger”, the Apple series that will focus on the life and youth experiences of basketball star Kevin Durant. At that time, however, production was still in the design stage; now, as informed by Variety, Apple has already given the go-ahead for its first season.

As we said, the series is being written, directed and produced by Reggie Rock Bythewood (“Fired Shots”), who will also play the role of showrunner. Imagine Television, CBS Television Studios and Thirty Five Ventures (Durant’s own company) will join Apple in the role of producers of the program, which has no release date or cast yet.
Rupert Grint
Rupert Grint, the eternal Ron Weasley from the Harry Potter films, is also joining one of Apple’s original productions – more specifically, the psychological thriller being developed by M. Night Shyamalan (“The Sixth Sense”) and Tony Basgallop (“ 24 hours”).

As the deadline, Grint will have a supporting role in the series, which still has no name or plot released – all we know is that it will revolve around first-time parents who hire a nanny to take care of the new baby. Grint will play the protagonist’s brother in the series; Lauren Ambrose (“Seven Palms”) and Nell Tiger (“Game of Thrones”) are already in the cast.
Shyamalan will serve as the series’ executive producer and direct its first episode; Basgallop will write the entire first season and will also serve as an executive producer. As usual, we don’t have a release date yet.
Paramount / Netflix
Finally, a note not directly linked to Apple, but which can greatly influence the world cinema scene (and, therefore, Apple’s plans): Paramount signed a contract with Netflix to produce multiple films released directly on the platform streaming – agreement similar to that made between Apple and A24.
Taking into account the novelty, the Hollywood Reporter published an interesting analysis talking about changing paradigms in the film and series market: while Warner and Disney close on their own platforms, other major studios, such as Paramount or A24, open up to third-party solutions, indicating that they are beginning to recognize the power of new players in the market (like Apple and Netflix). One day, therefore, these studios may cease to be the epicenter of film production and become simply content providers.
Of course, there is a whole debate about the value of art and the death of the cinema experience behind it – to what extent, for example, films will continue to be seen as works of respect and not just another video file randomly played on a service of streaming for you (not) to watch while cutting potatoes in the kitchen. The fact is that things are changing – and we can only wait to see how they will look.
via 9to5Mac, Cult of Mac, iPhone Hacks