That movie you want to see so much premiered last Friday. You avoided trailers and everything so that, when you go to the cinema, you will be surprised. But something happens: most of his friends and family who were at the premiere spoke very, very well about the film. Result: your expectation was up there and, no matter how good the movie is, if you don't think it is * excellent *, leave the cinema with that feeling that everything could have been better.
Wouldn't it be much nicer not to have created that expectation and to have left the cinema satisfied with the good film you saw? Well, I have the impression that this analogy fits like a glove in the Crab.
I explain: WWDC 2016 promises to be the stage for news for Apple's virtual assistant. And that doesn't even need to be supported by rumors or something like that even though they are among us, after all, Google, Microsoft and others are investing heavily in artificial intelligence and Apple would be stupid to ignore this new stage of the technological war. Me, you and many are or should be waiting for good news at this next big event, but it will be able to make us say “Wow!” and leaving the competitors in the slipper is another 500!
I don’t know if you followed episode # 183 of On Air (our weekly podcast), but we talked a little about the virtual assistants in the market and the conclusion was unanimous: Google Now is way ahead of Siri. So, for Apple to put Google on the slipper, my friend, it will have to roll!
According to the Tech Insider, this game changer from Apple will be possible thanks to technology from VocalIQ, an startup acquired by Ma at the end of 2015 whose artificial intelligence software helps people and computers to talk to each other in a more natural way.
Also according to the vehicle (which received information from a supposedly reliable source), the product created by VocalIQ is much more robust and capable compared to Siri's biggest competitors, such as Google Now (from Google), Alexa (from Amazon) and Cortana (from Microsoft). The technology would be so impressive that it made Apple buy VocalIQ even before the company finished its initial work and launched its app on the App Store after the acquisition, Apple kept the majority of the VocalIQ team and left them working in the company office. , in Cambridge, in order to integrate the Siri product.
We will not go into technical details, but what is supposed to differentiate VocalIQ technology from others would be to interpret and offer very satisfactory results to complex, non-robotic questions. Example? "Find a Chinese restaurant nearby, with parking, free Wi-Fi and that is child friendly." Siri or another assistant could hardly give you the answer you were looking for, but according to the Tech Insider, VocalIQ's hit rate was greater than 90% while the others were at a mere ~ 20%.
Another differential: the technology created by startup, like us (humans), do not forget the contexts. Continuing with the example above, if 30 minutes after asking the question you gave up on going to a Chinese restaurant and said “Actually, find a Mexican restaurant”, the assistant would take into account all the context / parameters previously used (parking, Wi- Free and child friendly) to make this new search.
The idea of ​​the technology is that you can actually have an assistant and use your smartphone without having to interact with the device screen. Well imagine the possibilities of this implemented in products like Apple Watch, “Apple Car”
Now stop and think with me: what are the chances of us being disappointed at WWDC with Siri related news? Well, I hope I'm wrong!
(via The Loop)
