Rumor: Apple will launch new color "jet white" for iPhones 7/7 Plus

Rumor: Apple will launch new color "jet white" for iPhones 7/7 Plus

How about starting the week with a rumor like that?

Yeah, the Japanese site MACBlog reported today that, according to information from Apple's supply chain, the company plans to launch a new color for the iPhones 7/7 Plus, which would join the current offer in silver, gold, rose gold, black matte (matte) and glossy black (jet black). The new? Bright white (jet white).

IPhone 7 Plus mockup in color

The website makes it clear that the information may not be correct, that is, it just "threw" the rumor without putting a hand on the fire.

THE MACBlog it has a good history of hits, but it also misses a lot they, for example, said that the iPhone 7/7 Plus would get a new blue color (something that did not materialize).

It would make a lot more sense for Apple to have launched this since the beginning, in September; on the other hand, with smartphone sales falling as a whole, a good strategy is to launch a new color in the middle of the device cycle to rekindle sales.

(via MacRumors)