Among one of the many research labs Apple maintains, one of them somewhat different from the traditional image you probably have of this kind of space, in fact, with a little imagination, you might mistake it for a gym. Yes, a gym full of computers, wires everywhere, and software engineers circling everywhere, but still a gym.
O Apple Exercise Lab, which the company mainly uses to conduct extensive research that enhances the operation of Apple Watch, in the secret to no one has it been shown, even on this video from Apple Watch. ABC over two years ago. However, no report had brought as many interesting details about the space as this from Men’s Health, published today.
Who guides magazine journalists by place Jay Blahnik, director of health technology and fitness from Apple. At the time of the report, about 40 Ma employees are, after all, the exclusive laboratory for people working in the company doing exercises on treadmills, bicycles and other devices, along with 13 physiologists and 29 nurses / medical professionals gathered for collection and data analysis.
Over the five years the lab has been open, according to Blahnik, Apple “has collected more data related to physical activity and exercise than any other human initiative in history”: of the 10,000+ unique participants who have passed through the lab, More than 33,000 sessions and 66,000 hours of data have been collected. No kidding no.
What's more, it would be a mistake to think that Apple's lab brings only basic devices for measuring vital data during activities. It's the same: Workers are connected to highly specialized equipment, such as a $ 40,000 (!) Mask that analyzes calorie burn, consumption, and the maximum volume of oxygen in the body. One of the rooms is equipped with a water mat (those pools that allow people to swim without leaving the place) and also serves to test the water resistance of the Apple Watch; other spaces simulate extreme temperature conditions.
Blahnik also comments on the “social exercise” aspect brought about by Apple Watch, which encourages users to compare their performances with those of their friends; According to the director, the internal challenge of activities was a complete success that resulted in many employees becoming more active and concerned about health and this result is also reflected in the ordinary users of the watch.
In addition to all the interesting parts included in the story, it's worth remembering that Apple never makes a point without it: if she allowed a news crew to break into one of her top secret labs to talk about any of her products, because she wants to generate buzz for something. That is, we have here basically one more (almost) confirmation that we will see something related to Apple Watch on the next 12th.
To be? 😬