Having your product on display on the shelves of 479 Apple Retail Stores around the world is a blessing for any company, but sometimes it can also be “a pain in the ass” as you define it Marc Barros, creator of lenses Moment. The manufacturer is one of the most recent recipients of an invitation to sell its products (lenses and iPhone cases) in Ma stores.
As is well known, Apple has a great curatorship to select third party accessories to be sold in their physical spaces and, even after being chosen, their packaging must follow a series of strict guidelines so that they can actually make an appearance in stores that the company recently implemented. The matter of Co.Design richly detailed the process of designing this packaging at Moment, which took much less time than usual (two weeks!) to develop something that Apple would accept.
