Always aiming to listen to the demand of its users, Rappi Entertainment is an ecosystem that promises to encompass streaming music, games and a live platform
THE Rappi announced today (07/07) the launch of Rappi Entertainment, a new entertainment vertical in more than 9 countries, with Brazil as a pioneer in the implementation. The initiative contemplates a complete ecosystem that encompasses several entertainment sectors and aims, through these launches, to deliver entertainment and diversity in times of quarantine and social isolation.
Rappi, continuing its superapp strategy, announces the global launch of three services focused on entertainment within the platform: Rappi Games, Rappi Live Events and Rappi Music and, according to Sergio Saraiva, president of the platform in Brazil, the ecosystem will already arrive in the app throughout this month of July.
We aim to make Rappi's technology transformative for our customers, always innovating and thinking about what they want. This launching meets our strategy to cover different verticals, going beyond the delivery of food, products and services
Srgio Saraiva, president of Rappi in Brazil
According to Saraiva, this expansion of the company to new businesses always takes place through feedback from customers, who mainly now, because they are at home, seek options that combine entertainment and technology.
Rappi Entertainment news
Rappi Entertainment includes new services within the appOne of the most significant news is perhaps the Rappi Games, which, in the last few weeks, has been introduced significantly on the platform. Overall, there are more than 150 games on a single platform for all ages. And one of its advantages lies exactly in the accumulation of points with ranking of scores among the players and prizes.
According to Saraiva, the points will become something tangible, becoming real. In practice, this means that the user is able to transform points into real prizes, reinforcing the superapp's commitment to listening to the demands of its users.
The Rappi Games service has in its catalog more than 150 short games that allows the accumulation of pointsAnother highlight of Rappi Entertainment is the feature called Rappi Live Events which was recently inserted in the platform, in an attempt to bring events into the home, aiming at the interaction between f and artist. About 50 monthly events will be available, making purchases within the app having access to exclusive interactions. Within the app itself, users will be able to purchase tickets to attend presentations by their favorite artists.
THE Rappi Live Events it also allows the interaction between fans and celebrities during lives. This means that other exclusive events, such as those that simulate the backstage experience, will be available to the most loyal fans. Rappi understands that this type of interaction is not limited to the phonographic market, so you can expect live events with renowned chefs or coaches and football players.
Inside Rappi Live Events, there is still the option Live Shopping, the first platform in Latin America that connects live events with real-time shopping experience. It facilitates the purchase of products presented by the artist through the app itself, without the need to leave the platform.
Imagine being watching the makeup tutorial of your favorite influencer and easily buy that lipstick presented by her, receiving the order in the comfort of home in a few hours.
Rappi Music is already adapted to the music streaming services available on the market with one differential: making purchases within the serviceThe latest news is Rappi Music. Understanding that Brazil and Latin America are one of the largest streaming music markets, the superapp promises to integrate its platform with a tailored streaming service for the Latin American market.
The interface adapts to what is already present in other streaming services and is expected to be available for use later this month. The difference is due to a bonus: the insertion of the Rappi Live Shopping to purchase products within the service itself, which further facilitates the interaction between artist and fans. The subscription values have not yet been defined.
It is worth remembering that, while the Rappi Live Music works anywhere, the function Live Shopping is restricted only within the application delivery range.
With this launch, we make our customers' lives even easier by providing a platform where consumers can listen to their favorite music and buy it at the supermarket, all in the same app, and without leaving home. Covering this entertainment aspect further, we provide new functions for all users of our superapp, both customers and partners who want to think of new ways to bring content and leisure to consumers.
Srgio Saraiva, president of Rappi in Brazil
source: Rappi