In the middle of a pandemic, Instagram has been betting on providing new ways to help associations and businesses to be able to receive financial support more easily. This time, users will now be able to count on a fundraising tool for personal causes that is being launched, in a similar functionality already available on Facebook.
In countries where it is possible to make donations through the donation sticker, as in Portugal, the tool is being launched on Android. In the United States, United Kingdom and Ireland, the feature is coming up with a small test on Android, which will go on to iOS.
With the public health crisis dictating, in many cases, the end of business or financial difficulties, through the new Instagram tool you can raise funds for causes with which you identify. From its business, to groups or associations, the categories available are many.
To create a fundraiser for personal causes you have to click on the option "Edit profile" and "Add fundraiser for personal causes". In the end, choose the option "Raising funds". The next step is to select a photo, choose a fundraising category for a personal cause, select a category and add details to help tell your story and encourage followers to donate.
To complete the process, you have to inform Stripe, Facebook's payment processor. Then click on "Submit" for the review, as all fundraising goes through a review process to ensure that they are aimed at eligible causes, "explains Instagram. Once approved, the user can start raising money.
