Apple is really striving to bring exclusive content to Apple Music. We have already seen that the company is helping to produce video clips and that it has reached an agreement with some artists / celebrities so that they produce their own programs on Beats 1.
Let the countdown begin! The 2015 @MTV #VMA nominees will be announced exclusively on # Beats1.Tuesday 7AM PT / 10AM ET pic.twitter.com/EwcvIYe30E
– Beats 1 (@ Beats1) July 20, 2015
Let the countdown begin! MTV VMA 2015 nominees will be announced exclusively at Beats 1.Tuesday, 7am PT / 10am ET.
Now, as rdio's official Twitter reported, Beats 1 exclusively announces the nominees for MTV Video Music Awards 2015 tomorrow (7/21), at 11 am in Brasilia. The ceremony itself will take place on August 30th.
This movement, added to the programs and interviews conducted by the anchors, shows that Apple wants to turn its global radio into a great source of content about music.