In October 2013, the BlackBerry Messenger (which long reigned as the world's most used messenger in the golden age of BlackBerry devices) was released to iPhones. Just a day later, it already had a base of 5 million people (this is just iOS, of course).
But the release, as they had imagined, was late. At that time, for example, WhatsApp had been around for a few years (it was released in 2009); iMessage (very strong in the US market) had arrived two years earlier, in 2011. Competing with heavyweight messengers like that, even with BBM luggage, wouldn't be easy, and what many imagined happened this week.
In an article on the official BBM blog, the company reported that the messenger being disabled on the day May 31, 2019.
Three years ago, we decided to reinvigorate BBM's customer service, one of the most beloved instant messaging applications, as a cross-platform service, where users can not only chat and share life experiences, but also consume content and use payment services.
We put our hearts into making this a reality, and we are proud of what we have built to this day.
The technology industry, however, is very fluid and, despite our substantial efforts, users have shifted to other platforms, while new users have proved difficult to access.
Although we are sad to say goodbye, the time has come to put BBM's customer service aside and move on.
We are grateful for your support and we want to thank everyone, especially our users, partners and employees, for being part of BBM's customer service journey.
We hope you enjoy many good memories of BBM customer service that helped shape messenger platforms to become what they are today.
BBM's influence on the messenger market is undeniable, but the company's delay in seeing the future multiplatform of this type of service sentenced him. Of course not everyone uses this strategy of being present in all systems (so iMessage doesn't let me lie), but it only works when the product still has a big market relevance (something that is true for iPhones, but not more for BlackBerry devices).
It is good to note that the domestic version of BBM has died, but the company will continue to offer a business version (called BBMe) of the messenger. For now it is only available on Google Play, but should be released soon on the App Store.
The service will be free for one year and thereafter will cost $ 2.50 for six months, including group chats, voice / video calls and editing / deleting messages (with end-to-end encryption).