Hisense today presented its new catalog of new generation televisions, promising innovative advances in its technology, under the slogan Hisense: the Future of TV. The manufacturer highlights the U8QF and U7QF models that have technologies such as Quantum Dot, Full Array Local Dimming Pro, as well as the use of artificial intelligence to help users in a better browsing experience.
Also noteworthy is the integration of the JBL sound system, anti-glare screens, and a focus for those who use the TV to play video games: the Game mode considerably reduces input lag by 16 milliseconds, says Hisense.
Jose Ramon Barrachina Gilabert, vice president of the brand's consumer electronics sales area, highlights Hisense's position in the television sector, achieving rapid growth worldwide, but above all in the electricity market. He states that the well-being of its users is a priority for the brand and that the integration of AI is part of that strategy.
Hisense's new televisions also seek to relate more closely to domestic IoT applications, considering the intelligent control supported by Alexa assistant. Hisense says that its new models have obtained the TV Rheinland certificate, becoming the first TV brand worldwide, with this recognition of privacy protection.
Regarding the ULED U8QF model, with versions of 55 and 65 inches, a premium bet of the brand in terms of image and sound. The introduction of Quantum Dot technology allows the screen to reproduce emails of billions of shades of color, with the company promising a range of colors in more realistic images. The Hisense Full Array LED TV system with Local Dimming Pro allows for richer, more intense blacks and sharp shine, Hisense highlights.
The TV also has the Dolby Vision system and an HDR10 + certification that allows for brighter and more accurate scenes. The anti-glare screen promises content consumption even in places with reflections, such as the sun or other light sources. The brand says that the screen only reflects 1.5%, absorbing 98.5% of the light.
On the other hand, the U7QF model, which also supports HDR10 +, features a Dolby Atmos sound system and has three sizes: 50, 55 and 65 inches. Hisense unveiled the AI-based VIDAA U Smart TV OS operating system, which incorporates the main content services and platforms on the market, including Netflix, Amazon Prime, Dazn and Rakuten TV. This model also excels in its clean and modern design, according to the brand, idealized to adapt to any space in the house. It also has a cable holder, to hide unwanted TV wiring and other connected equipment.
Both models arrive in the Portuguese market during 2020.