Simulating death itself is the new craze among young people on Instagram. According to the North American website Engadget, it is becoming common for users to reach followers of other profiles who comment on their last photo as if they had died, using the acronym RIP (Rest in Peace, which means Rest in peace, in free translation).
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The objective of this game would be nothing less than to get likes and become more popular on the social network. The pioneer would have been the 15 year old Ahmed Simrin, who thanks to gotcha got 22 thousand comments and four thousand likes in a single photo.
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Simrin thought it would be fun to play tricks on others and started commenting on dozens of famous profiles on the platform, asking people to write R.I.P. in your last post. The text said: Hello, guys, you can comment RIP on my photo because I want my girlfriend to think I'm dead. My family and I recently moved and she wants to maintain the relationship. I really want to get over this, we had a toxic relationship.
The young man's joke went viral and got a meme on Twitter. One of the tutes with the reproduction of the comment had 300 thousand likes and 150 thousand likes. The teenager told Engadget that between August 24 and 30, his profile was visited 316,000 times. The idea would have come up suddenly, as a way of doing something different than what already existed on the web. I decided to do this because 'why not try (e) do something new that (you) can be entertained?' People are famous out of nowhere, he said explaining his motivation to the site.
Publication of young people on Instagram went viral Photo: Reproduo / Instagram
Simrin's success has caught the attention of others who want sudden fame on the Internet. For this reason, the prank started to be copied by other users, who post the same text (or a variation of it) in the comments of accounts of web celebrities, since the greater the chance of being seen and, thus, of obtaining success. When accessing the latest profile posts with that of socialite Kim Kardashian or rapper Drake, it is possible to come across texts of the kind.
It is wrong to think that it is only teenagers who have joined the game. There are several people in their 20s or 30s who try to hitch a ride in the new fashion. According to Professor of Communication and founding director of the Stanford Social Media Lab, Jeff Hancock, content of the genre is popularized due to human psychological strangeness. He claims that this kind of unhealthy humor inherent in human beings and has always existed. "The negative emotion draws much more attention, and (make) think that someone died as negative as you can go," he explained to the American website.
USC Annenberg clinical communications professor Karen North clarified to Engadget why people are able to play tricks without thinking of the consequences: "As they are not in real life … face to face with someone who can be sad, horrified or shocked (by the alleged death), people participate in the game without considering the fact that someone may be upset, resentful or psychologically affected by the news of the death ".
Instagram has already acted and banned one of Simrin's publications, according to prints included in the story Engadget of Stories posted by the young man himself. The social network justifies the action for disrespecting the Community Guidelines, alleging that the photo incites violence or discrimination against religion and ethnicity, and illustrates threats of physical or financial damage, theft and vandalism.
Young man makes fun of Instagram by banning post with R.I.P. Photo: Reproduo / Engadget