Playing Guitar Hero and Pump Dance 2015 at Rock in Rio 2019 can give product and prize discounts to customers in the Extra and Po Acar markets. The brands created the Rock Start space at the festival, where the public participates in pranks and free activations, which are integrated into the loyalty programs of both networks: Club Extra and Po de Acar Mais. To get access to promotions, the user must download the apps available for Android or iPhone (iOS) phones. The venue also has lockers and outlets for visitors to recharge and store their smartphones as they walk through the event.
Rock In Rio 2019 App: Using the Festival App
Rock in Rio started on September 27th and runs until October 6th in Rio de Janeiro. Among the bands that mark presence are Red Hot Chilli Peppers, Iron Maiden, Imagine Dragons, Anitta and Panic! at the Disco.
Club Extra App and Acar Powder More awards at Rock in Rio Photo: Aline Batista / TechTudo
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Upon entering "Rock Start", the participant comes face to face with four free activations: the Guitar Hero and Pump Dance games; a plush machine; It is a space for storing and recharging cell phones and other electronic devices. The user must download the Club Extra or Po de Acar Mais apps and register in the supermarket network of their choice. As soon as they get into the environment, brand promoters ask the customer about their loyalty program and scan a QR Code on their mobile phone.
At Rock in Rio gives discounts at Extra and Po de Acar Photo: Aline Batista / TechTudo
From this, the public will automatically earn the first star in the registration of the application Extra Club or Po de Acar Mais. The star allows the person to select and withdraw a prize for free in any of the stores or with the program's partner brands. A single star is the sum of 1,600 points, which can be redeemed for discounts on supermarket products or gifts available on the chains.
In Extra, for example, it is currently possible to exchange points for Disney pelts. The Acar Powder "Discount Stamp Crazy" promotion already offers hermetic pots and refractories from the well-known German brand WMF. There is also the option to choose R $ 20 discount on items from Extra or Po de Acar supermarkets, which can be used in physical stores or in the brands own e-commerce.
Playing Guitar Hero at Rock in Rio can give you discounts and giveaways at Po de Acar and Extra Photo: Aline Batista / TechTudo
The next step is to choose the game and have fun with friends at the event. In addition, there is a machine that offers plush little gold stars, which are the symbol of the My Awards function of loyalty applications. Finally, the space also has cabinets and power supplies so users can recharge cell phones and other gadgets while enjoying the festival.
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