Both the TheLoop as for BusinessWeek managed to get a few words from Phil Schiller about the new Macs released today. Schiller, who leads the product marketing area at Apple, outlined an interesting scenario of how the design of Apple's computers is attracting the attention of buyers like never before, without neglecting the contribution of the iPod and iPhone in this matter.
The iMac and MacBook have a completely new design and are the most advanced, ”said he, who also stressed the importance of designing computers for the future and not for the past. “This is what customers will see on a Mac, a design for the future. Many cheaper computers are designed around the past, ”he said.
This "design" that Schiller makes so much reference to is not only about the look, but also about how the machines work. Apple finally irradiated in its line the use of high quality products without harming the environment, not to mention the use of high-level batteries and monitors, good expansion options and a considerable offer of user-friendly software and technical support services. .
Despite all the focus on the iMac, Apple's sales success is the MacBook, with more than ten million units sold in three and a half years of life. the best-selling Mac in history, thanks to its low price; a real update for your loyal users (and I include myself in that cake) was about time.
At BusinessWeek, Schiller talked a little about displays. The entire line of Macs has been converted to the use of economical LED displays, but no one has even considered the possibility of the 30 ″ Cinema Display gaining such monitor technology without mentioning that it can now be compared in terms of resolution and color quality with the of the 27-inch iMac.
The executive, however, said that reaching a 30-inch LED screen is not an easy task, so it should take some time yet.
