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Phenomena in popularity, “Carpool Karaoke” videos will become an exclusive series for Apple Music

If you are not a fan of cards, you have certainly had access to one of the videos on the “Carpool Karaoke” through a friend or relative. The program framework The Late Late Show with James Corden, in which the presenter gives a "ride" to celebrities such as Michelle Obama, Justin Bieber, Chris Martin, among others and both sing and talk along the way, became a true phenomenon on the Internet with their shared videos exhausted every week.

The success was such that, for some time, it was speculated that the painting could become a “solo” program. Now, comes the confirmation that this will actually happen, and with the help of a buyer, a little, shall we say, unexpected: Apple.

According to information from the The Hollywood Reporter, Ma bought the series, produced by CBS Television Studios and Fulwell 73, to be exclusive to its streaming musical, the Apple Music, where 16 new episodes will be released weekly on the platform, the release date has not yet been released. It is almost certain that Corden will not return to introduce the new series to be only a producer, and his replacement has not yet been announced.

On the news, Eddy Cue, senior vice president of software and internet services at Apple, stated:

We love music, and “Carpool Karaoke” it celebrates in a fun and unique way that is successful with audiences of all ages. a perfect match with Apple Music giving subscribers exclusive access to their favorite artists and celebrities who join the tour.

Very beautiful words especially from those who said two weeks ago that Apple was not looking to produce a TV show, but that do not raise the big question of the novelty: will the program enjoy the same visibility within a closed platform for paying in relation to the what does it have today, when a single video receives in a few days more views than twice the total number of Apple Music subscribers?

Whereas the framework for The Late Late Show at the It will be extinct that is, coexist with the new series, the most likely scenario that I see the new Apple series reaching a very small number of people, while the original picture will continue to make the usual smash success. And in this case, Apple's whole justification for wanting to bring benefits to subscribers to its platform (and bring in new users, of course) kind of goes down the drain.

We'll see

(via The Verge)