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perfectionism from Apple Brazil :-P

Dead pixels, trackpad noise and SuperDrive marks on recent MacBooks; extra: perfectionism from Apple Brazil :-P

It is amazing that a quick exchange of emails with a reader can generate interesting information. It happened from yesterday to today with the Marcelo Ribeiro de Melo, which brought us some cool things based on his experience of buying a white MacBook in the last few days.

White MacBook

After learning about the availability of the most basic new model (MC240BZ / A) for R $ 3,500, Marcelo went to a Fnac store and purchased the product, but soon had to return it, for having discovered a dead pixel on your display. The salesman did not hesitate and handed him another unit. Amazing: she had the same defect. In the third, Marcelo finally left the place happy.

Just here, it is worth clarifying for everyone: the case above was pure luck, or perhaps misinformation on the part of the Fnac salesperson. Monitors today are made up of millions of pixels (even more so if you consider the three separate subpixels, RGB = red, green and blue), so Apple and other companies follow the policy of considering * normal * flaws in a certain maximum number of pixels, which varies by model.

With the millions of subpixels on a monitor, it is quite possible to have some failed transistors on an LCD. Thus, a certain number of sub-pixel anomalies is considered acceptable. Rejecting any LCD panels that are not entirely perfect would significantly increase the retail price of products that use LCD monitors. These factors apply to all manufacturers using LCD technology, not just Apple products.

Another aspect mentioned by Marcelo that he found that, in one of the MacBook models with deal pixel it caught, the machine’s trackpad noise was too loud. Fortunately (again), the unit that ended up with him is «normal», according to his design. Here, I would say that this is something even more relative and, honestly, I very much doubt that Apple or any authorized network would change the computer because of some kind of complaint.

Quite observant, Marcelo also noticed, in the middle of the exchange-exchange, that the brand of MacBooks SuperDrives varied. The first has a Pioneer model, the second he was unable to identify and the third a Matshita. Intrigued by this, I did some research on the subject and found that, in fact, Apple works with multiple suppliers of SuperDrives, also including LG.

MacBook Air SuperDriveMacBook Air SuperDrive

The models vary between generations of machines, but this can happen even within the same line. In a quick survey I did while writing this article, I concluded that Matshitas are the most common today. Of five members of the team, five own machines with Matshita SuperDrives, including two MacBooks Pro, two white MacBooks and a Mac mini.

. . .

But the best part I left for the end. I know the photo is not good, it was taken on Marcelo’s iPhone (holy 3 megapixel camera on the 3GS! :-P) and in low light, but it is not entirely unreadable:

Apple Brazil label

Yes, this is a label pasted by Apple Brazil itself on the boxes of the products it has been selling recently. Oops, sorry, did I say Apple? I actually meant APLLE.

And, come and agree, a company of this size also cannot make a basic mistake like writing ?bigger information ?. I never knew that the information could be bigger or smaller. Fix it, Apple, and save ink and space on your label: the correct ?more information ?.